We’re very excited about our latest partnership with WIRED Magazine. They teamed up with us for their November issue, making WIRED readers the first in the U.S. to experience our Interactive Print solution which is based on our patented image recognition technology.  Keeping with the tradition of offering readers the freshest and most innovative experiences in the world, WIRED uses our app, available for iPhone and Google Android devices, to allow readers to unlock digital extras by snapping pictures of any ad in the issue. Readers also have the opportunity to win a $10,000 prize package from the WIRED Store.

“WIRED is always in search for game changing technologies,” said WIRED publisher Howard Mittman. “So, imagine an ad that comes to life using emerging technologies to augment what an advertisement says and how you experience it. That’s what kooaba is doing with their sleek new app and what we at WIRED are all about.”

Making a quick snapshot of the participating ads in WIRED using our mobile app will reveal a variety of interactive digital options. Readers may choose to visit specific websites, watch videos, use social media, recommend the ads and products to friends, save them to their kooaba Library and more.

Get WIRED magazine’s November issue and give it a try!