At this year’s TechCrunch50, we are presenting Interactive Print, a solution that may change the way people read newspapers and magazines. kooaba was selected to participate in TechCrunch50 DemoPit – a showcase of the world’s hottest startups – of more than 1’000 applicants from over 40 different countries.

Tearing out pages, piling them up on a dusty stack of paper, and having difficulties finding them again belongs to the past. Now, smartphone users have the possibility to collect interesting print articles by just taking a picture of them with our mobile application (currently available for iPhone and Android).

After the picture has been taken and transmitted, kooaba’s image recognition technology comes into play: it recognizes the article from the users picture and returns the full original electronic version of the page. The page is also automatically added to the user’s Library. This online collection – in contrast to the traditional stack of paper – takes no physical space, it is neatly organized, and it is easily searchable using full-text search. Moreover, kooaba offers additional features such as rating, recommending, and a list of links to related digital content such as images, videos, music, etc.

At the TechCrunch50 DemoPit, kooaba demonstrates the new solution in cooperation with Wired Magazine.