Today, we launched an interactive spring promotion for Selecta, Europe’s market leader in vending services. The promotion is featured at thousands of vending machines throughout Switzerland.

Users are asked to snap a picture of their favorite product using the camera of their mobile phone and send it to kooaba. Upon recognition of the product in the picture, participants will receive a confirmation message related to their favorite product. Participation is further sweetened with the possibility to win a brand new white Peugeot 207.

Besides driving sales, this campaign also let consumers engage intensely with Selecta’s offering and the offered brands by taking a picture of their favorite products. We’d like to show you some of the incoming photos we’ve received today (all of them recognized correctly btw.).

The campaign is run via MMS and email channels and multilingual in French, German and Italian.