Mazda uses kooaba’s innovative Point – Snap – Find solution to make the print ad of their new car model Mazda 2 interactive. Readers are invited to snap a picture of the ad with their mobile phone and send it to kooaba via MMS. Once the image is recognized, readers get rewarded with a free download code for Noisettes‘ hit single “Don’t Upset The Rhythm“. There is even more: Besides being able to order additional information about the new model and register for a test drive, participants can win a trip to the Noisettes concert in Berlin – flight and hotel included. All they have to do is enter the received code on Mazda’s landing page. What are you waiting for?

Mazda 2

And last but not least check out Mazda 2’s current TV spot: