Perfetti van Melle has extended the ads for its chewing gum brand “Mentos Cube” with image recognition technology through kooaba with a mobile phone-based competition in various Swiss newspapers including “20 Minuten” and “Blick“.

With “Click and win a seaside trip”, owners of mobile phones with a camera can win a travel voucher over 5,000 Swiss Francs or overnight stays at the Sporthotel Cube Savognin in Grisons, Switzerland. It’s easy to participate: photograph the ad with the mobile phone’s camera and send the picture to kooaba by MMS or Email. Confirmation of participation is sent immediately by SMS to the mobile phone free of charge. All winners will be notified by phone at the end of the campaign.

Kooaba not only realizes the recognition of the ad motif for Mentos but also provides the entire competition systematics. All participants may take part in the competition as many times as they like, thus increasing their chances of winning.