Starting today Blick readers are able to interact with the physical publication via mobile using kooaba for iPhone and Android. With a circulation of more that 200,000 and a readership of almost 700,000 Blick is Switzerland’s largest paid daily newspaper.
Every single page in Blick is kooabaized. This means readers can snap a picture of any page they’re interested in using our smartphone app. Once kooaba’s image recognition technology finds the corresponding digital version of it, readers can easily comment or recommend the article to friends using email, Facebook or Twitter.
If the reader signed up for a kooaba account all these pages will automatically be stored in his personal kooaba library. Bookmarking in the real world becomes reality and the pages can be easily accessed anytime. This can be handy if you want to remember certain articles in order to read them at home on the big screen, keep them for reference, or share them with friends.
Besides sharing and remembering (storing) pages readers can explore additional content on selected stories which have been enriched with videos, images or links to other relevant articles on websites.
Ultimately static print ads become interactive and offer a unique digital channel to the publisher, advertisers and the readers.
Pages which contain additional content are marked with the kooaba logo. To help the reader discover the added value.
Please find below some impressions from today’s issue:
A snapshot of ANY page with kooaba is enough to explore (additional) content, share the story with friends and remember it.
You can find more information about our partnership in the German press release, the full page article about the service on our library and a “how to” video on blick.ch/kooaba.
Hint: Simply snap a picture of Blick’s frontpage with kooaba to get additional images of today’s Blick girl. It even works off the screen.
