Posts Tagged ‘Interactive Print’

STUmag becomes interactive

March 1st, 2010 by Marc

We’re proud to announce our latest partnership with Jaywalker. They are the company behind the successful added value marketing concept STUcard for banks. Clients with a student bank account are eligibled to get a STUcard – think of it as a debit card with additional benefits. STUcard owners get attractive rebates for cheaper drinks at parties or 20% off street wear clothing just to name a few.

STU members can find all STUcard partner companies in the free quarterly published STUmag. The publication is more than a catalogue of rebates but a trendy magazine for students with a circulation of 265′000. It offers insight stories about trend sports, language schools and other interesting topics people from 15 to 30 care about.

In 2010 STUmag is going a step further. They partnered up with us to make their entire magazine interactive. Using our image recognition application kooaba for iPhone and Android STUmag readers can now snap a picture of every page in their favorite magazine to explore, share and remember it.

Advertising clients such as language school provider Yalea.com used kooaba to make their print ad interactive and extend it with content on the Internet. A picture of it with kooaba is enough to get additional information about their offering directly on the reader’s smartphone. They included links to their website to find out more about their language school in Costa Rica, to their YouTube channel to get an impression about Argentina or to Facebook to become fan of their partner magazine VeinteMundos. Try it yourself and snap a picture of this page with kooaba!

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First kooabaized daily newspaper

January 20th, 2010 by Marc

Blick frontpageStarting today Blick readers are able to interact with the physical publication via mobile using kooaba for iPhone and Android. With a circulation of more that 200,000 and a readership of almost 700,000 Blick is Switzerland’s largest paid daily newspaper.

Every single page in Blick is kooabaized. This means readers can snap a picture of any page they’re interested in using our smartphone app. Once kooaba’s image recognition technology finds the corresponding digital version of it, readers can easily comment or recommend the article to friends using email, Facebook or Twitter.

If the reader signed up for a kooaba account all these pages will automatically be stored in his personal kooaba library. Bookmarking in the real world becomes reality and the pages can be easily accessed anytime. This can be handy if you want to remember certain articles in order to read them at home on the big screen, keep them for reference, or share them with friends.

Besides sharing and remembering (storing) pages readers can explore additional content on selected stories which have been enriched with videos, images or links to other relevant articles on websites.

Ultimately static print ads become interactive and offer a unique digital channel to the publisher, advertisers and the readers.

Pages which contain additional content are marked with the kooaba logo. To help the reader discover the added value.

Please find below some impressions from today’s issue:

Snap a picture of any pageResults on iPhonekooaba Library

A snapshot of ANY page with kooaba is enough to explore (additional) content, share the story with friends and remember it.

You can find more information about our partnership in the German press release, the full page article about the service on our library and a “how to” video on blick.ch/kooaba.

Hint: Simply snap a picture of Blick’s frontpage with kooaba to get additional images of today’s Blick girl. It even works off the screen.

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Posted in Interactive Print, Newsletter, kooaba | 3 Comments »

Say hello to the wild world web!

December 2nd, 2009 by Marc

In cooperation with Proximity Germany, Hamburg based agency TrendONE released a comprehensive white paper about the Outernet. Some of the key findings include:

  • The whole world becomes a hyperlink
  • Intelligent every day objects and a new generation of mobile devices link in the Internet of Things
  • Augmented Reality makes customized and relevant information based on location possible
  • Technology approaches closer to people
  • There’s a huge potential for marketing, new business models and services

One topic in the report is about the “Web of Things” where kooaba and our Interactive Print service is mentioned. If you’re interested in the whole white paper, please send an e-mail to Torsten Rehder at TrendONE. It’s free!

Meanwhile please enjoy Nick Sohnemann’s presentation (unfortunately without the videos) he held at the Grape Digital Conference 2009.

Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

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Read Die Weltwoche the smart way

November 25th, 2009 by Marc

Die Weltwoche

From now on, readers of the Swiss weekly magazine Die Weltwoche can start reading traditional print titles the smart way by using kooaba’s Smart Visuals. Take a picture of any page of interest in order to Explore, Share, and Organize your favorite articles. Here is how it works.

1. Sign up to kooaba to get your kooaba username and password

2. Download the kooaba iPhone application

3. Start the iPhone application, go to settings and enter your kooaba username and password

4. Snap a picture of an entire print page (fill out the whole display with the entire page)

kooaba iPhone appkooaba App

Now you can start exploring the digital copy of that page as well as links to additional content. kooaba is great to share or recommend Weltwoche articles to your friends. From now on, you can have the most interesting Weltwoche articles always with you or neatly organized in your online kooaba Library.

kooaba Library

In your kooaba Library, you can find your Smart Visuals again. If you want to visualize Weltwoche content, you can subscribe during 3 months for only 9 Swiss Francs.

Explore a new reading experience and let us know your thoughts.

If you don’t have access to an issue of “Die Weltwoche”, grab a Book, CD, DVD, or Video Game cover and see what happens if you make a Smart Visual of that.

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Interactive Print for conference posters at ISMAR 2009

October 21st, 2009 by Marc

ISMAR

At this year’s International Symposium on Mixed and Augmented Reality (ISMAR), we present Interactive Print applied to conference posters.

With our solution, smartphone users are enabled to get additional digital information about printed matters simply by taking a picture of an item with our mobile application. While so far our service has been deployed mostly for newspapers, magazines and certain product packaging such as DVD covers, at ISMAR, we introduce a new use case for conference posters.

Want to remember an interesting work at a conference’s poster session? Simply snap a picture of the poster with the our app on your mobile. It is recognized with our recognition technology and its PDF version as well as contact data to authors etc. are automatically stored both on your mobile and on your web-account.

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WIRED Magazine debuts kooaba enabled technology in advertisments

October 19th, 2009 by Marc

WIRED

WIRED November IssueWe’re very excited about our latest partnership with WIRED Magazine. They teamed up with us for their November issue, making WIRED readers the first in the U.S. to experience our Interactive Print solution which is based on our patented image recognition technology.  Keeping with the tradition of offering readers the freshest and most innovative experiences in the world, WIRED uses our app, available for iPhone and Google Android devices, to allow readers to unlock digital extras by snapping pictures of any ad in the issue. Readers also have the opportunity to win a $10,000 prize package from the WIRED Store.

“WIRED is always in search for game changing technologies,” said WIRED publisher Howard Mittman. “So, imagine an ad that comes to life using emerging technologies to augment what an advertisement says and how you experience it. That’s what kooaba is doing with their sleek new app and what we at WIRED are all about.”

Making a quick snapshot of the participating ads in WIRED using our mobile app will reveal a variety of interactive digital options. Readers may choose to visit specific websites, watch videos, use social media, recommend the ads and products to friends, save them to their kooaba Library and more.

Get WIRED magazine’s November issue and give it a try!

Ad T-Mobilekooaba searches for the relevant informationResult page

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Posted in Mobile Marketing, Newsletter, kooaba | 2 Comments »

kooaba presents Interactive Print at TechCrunch50

September 14th, 2009 by Marc

TechCrunch50

At this year’s TechCrunch50, we are presenting Interactive Print, a solution that may change the way people read newspapers and magazines. kooaba was selected to participate in TechCrunch50 DemoPit – a showcase of the world’s hottest startups – of more than 1’000 applicants from over 40 different countries.

Tearing out pages, piling them up on a dusty stack of paper, and having difficulties finding them again belongs to the past. Now, smartphone users have the possibility to collect interesting print articles by just taking a picture of them with our mobile application (currently available for iPhone and Android).

After the picture has been taken and transmitted, kooaba’s image recognition technology comes into play: it recognizes the article from the users picture and returns the full original electronic version of the page. The page is also automatically added to the user’s Library. This online collection – in contrast to the traditional stack of paper – takes no physical space, it is neatly organized, and it is easily searchable using full-text search. Moreover, kooaba offers additional features such as rating, recommending, and a list of links to related digital content such as images, videos, music, etc.

At the TechCrunch50 DemoPit, kooaba demonstrates the new solution in cooperation with Wired Magazine.

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