We’re proud to share some successful cases with you, to illustrate how image recognition can be used in mobile marketing. Get inspired by past interactive campaigns.

Opel – Test drive the Insignia

Opel rewarded readers who engaged with their newspaper ads for the new Insignia model with tickets to the International Motor Show in Geneva. Readers who snapped a picture of the ad with their mobile phone camera received a 16 digit number via SMS. This coupon allowed them to print out a free ticket on Opel’s website. Additionally they could order information material and sign up for a test drive with the new car model. Further every participant who visited Opel at their stand in Geneva received a present.

Mentos – Interactive Cube campaign

mentos invited readers to interact with their mentos Cube ad. Perfett van Melle, the company behind the well-known brand, rewarded consumers with a trip to the seaside. A very attractive prize that fit their key visual perfectly. Participants not only engaged with the ad but also went one step further and turned creative! Check out sample pictures from the campaign on our blog. The campaign achieved its goal to create huge awareness for their new product and effect word of mouth.

EMI – The ad becomes a store

The UK music label not only wanted to promote Moby’s latest album through an ad, but also to offer readers a seamless way in which to buy his music on the go. Consumers were invited to take a picture of the ad featuring the two girls and send it to kooaba. They were automatically redirected to a mobile website, where they could choose their favorite download store in order to buy the track “Disco Lies”. EMI was very happy to see Moby positioned in the digital charts after the campaign.

Sony – Collect all Sackboys

“Little Big Planet” became one of Sony Computer Entertainment’s bestselling games on Playstation 3. To promote this puzzle platformer a special cooperation was formed. Every day during one week, the main character Sackboy was disguised in another costume in a special ad format. Readers of the newspaper had to find Sackboy, take a picture of him with their mobile phone camera and send him back to Little Big Planet. The more Sackboys a reader could send back to his home planet, the higher the reader’s chance of winning a trip around the world.

O2 – Reveal PRIORITY

Using kooaba’s Reveal feature, O2’s PRIORITY campaign encouraged customers to interact with the ad campaign through their camera-phones. The campain offered the chance to win exclusive New Year’s Eve tickets for the concert at The O2 arena. Posters, press, TV and in-store ads showed the word “PRIORITY”, with the letter “I” made up as a door. Thus highlighting the mobile operator’s focus on its customer and the exclusive experiences they can receive from O2. Customers were invited to take a picture of the door and send it to a shortcode number. The image was returned to them, but with the door in “PRIORITY” revealing either a Christmas scene, or an image of The O2 arena – the latter signifying that the customer had won tickets to the concert.

More happy customers