Latest kooaba press release
Paperboy gets a new design and a new name: Shortcut
Zürich, February 8, 2012 – kooaba is giving its smartphone app, Paperboy, a new name and an attractive new design. Shortcut is the image-recognition app that the two Swiss media leaders, APG|SGA and Publicitas rely on.
Shortcut replaces the existing app name, Paperboy. It connects media to the Internet via image recognition. Shortcut users can take a picture of any page of a supported newspaper or magazine and obtain the corresponding digital version of that page. This can then be commented on, saved, and shared via email or Facebook. For selected articles, readers can be directed to further information such as videos or image galleries. Smartphone users are well aware of these features online, but now these features are also available for supported print media. Today, Shortcut supports over 1,000 print titles worldwide.
The connection between print media and the digital world is of great interest to advertisers. With Shortcut, traditional billboard and print advertising attract added value for the consumer and strengthen the overall impact of the campaign. Advertisers have the opportunity to communicate with their customers on a whole new level, offering services like sweepstakes, digital coupons, and store locators.
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