Next Monday one of the most important mobile industry events starts in Barcelona: The Mobile World Congress.
We’re especially looking forward to demonstrating our Interactive Print solution to MWC attendees as part of the Mobile Augmented Reality Showcase. It will take place at the Courtyard on Wednesday, February 17, 2010 between 5pm – 7pm. The atmosphere will be very informal and the “speed dating” format will be used. This means attendees will find a gold colored sash and that person will demo their product for a few minutes, getting then a chance to talk with people in a Q&A. Then there will be the sound of a bell or whistle and people will move to another demonstration. You can find more information about the event and showcasing companies on mwc2010.mobi/ar_showcase/.
Today, we launched an interactive spring promotion for Selecta, Europe’s market leader in vending services. The promotion is featured at thousands of vending machines throughout Switzerland.
Users are asked to snap a picture of their favorite product using the camera of their mobile phone and send it to kooaba. Upon recognition of the product in the picture, participants will receive a confirmation message related to their favorite product. Participation is further sweetened with the possibility to win a brand new white Peugeot 207.
Besides driving sales, this campaign also let consumers engage intensely with Selecta’s offering and the offered brands by taking a picture of their favorite products. We’d like to show you some of the incoming photos we’ve received today (all of them recognized correctly btw.).
The campaign is run via MMS and email channels and multilingual in French, German and Italian.
dotMobi has just launched Instant Mobilizer. It’s a great tool to get small businesses up-and-running on the mobile Internet. Instant Mobilizer automatically converts websites to a mobile-friendly format. No development effort, hosting or site maintenance needed.
Please vote for us in this competition. In cooperation with ADC*E, the Art Directors Club of Europe, XIPAX is initiating a worldwide creative competition to be operated exclusively online.
The XIPAX community will shortlist the top 10 ads via online voting. The winners will then be judged by a qualified panel of leading creative professionals: the board members of ADC*Europe from 18 countries.
We uploaded some of our work in the Mobile part of XIPAX. Feel free to vote for our campaigns (e.g. for O2, easyJet or Mentos). Thanks in advance for your support!
With over 220 million users, Facebook’s growth begins to slow down on the traditional Internet. With worldwide over 4 billion mobile phone users, Facebook strategists clearly see the potential for growth in the mobile sector. Already 13% of their users log in from their phones.
Facebook thinks that this trend will go up and begun talks with almost everyone in the business in order to bring more Facebook to more handsets.
We’d like to share a great panel at the World Economic Forum 2009 in Davos with Chad Hurley (YouTube), Mark Zuckerberg (Facebook), Shantanu Narayen (Adobe), Hamid Akhavan (T-Mobile), Eric Clemens (Wharton), Mike Arrington (TechCrunch) and Craig Mundie (Microsoft) about social networking and the future of mobile. Enjoy!
