They choose printed flyers as one of their lead communications medium. To create an interaction with their brand they partnered up with us to kooabaize their flyer.
Consumers are asked to snap a picture of the Mentos flyer with the camera of their mobile phone and send it to kooaba in order to have the chance to win very attractive prizes such as a trip to the MTV Europe Music Awards 2010, an Apple iPhone or a Nintendo Wii video game console. Once the image has been recognized by kooaba’s recognition technology, the consumer enters the sweepstake.
If you like our campaign please vote for it on XIPAX. We appreciate it!
We’re very excited about our latest partnership with WIRED Magazine. They teamed up with us for their November issue, making WIRED readers the first in the U.S. to experience our Interactive Print solution which is based on our patented image recognition technology. Keeping with the tradition of offering readers the freshest and most innovative experiences in the world, WIRED uses our app, available for iPhone and Google Android devices, to allow readers to unlock digital extras by snapping pictures of any ad in the issue. Readers also have the opportunity to win a $10,000 prize package from the WIRED Store.
“WIRED is always in search for game changing technologies,” said WIRED publisher Howard Mittman. “So, imagine an ad that comes to life using emerging technologies to augment what an advertisement says and how you experience it. That’s what kooaba is doing with their sleek new app and what we at WIRED are all about.”
Making a quick snapshot of the participating ads in WIRED using our mobile app will reveal a variety of interactive digital options. Readers may choose to visit specific websites, watch videos, use social media, recommend the ads and products to friends, save them to their kooaba Library and more.
Get WIRED magazine’s November issue and give it a try!
Mazda uses kooaba’s innovative Point – Snap – Find solution to make the print ad of their new car model Mazda 2 interactive. Readers are invited to snap a picture of the ad with their mobile phone and send it to kooaba via MMS. Once the image is recognized, readers get rewarded with a free download code for Noisettes‘ hit single “Don’t Upset The Rhythm“. There is even more: Besides being able to order additional information about the new model and register for a test drive, participants can win a trip to the Noisettes concert in Berlin – flight and hotel included. All they have to do is enter the received code on Mazda’s landing page. What are you waiting for?
Mazda 2
And last but not least check out Mazda 2’s current TV spot:
Today, we launched an interactive spring promotion for Selecta, Europe’s market leader in vending services. The promotion is featured at thousands of vending machines throughout Switzerland.
Users are asked to snap a picture of their favorite product using the camera of their mobile phone and send it to kooaba. Upon recognition of the product in the picture, participants will receive a confirmation message related to their favorite product. Participation is further sweetened with the possibility to win a brand new white Peugeot 207.
Besides driving sales, this campaign also let consumers engage intensely with Selecta’s offering and the offered brands by taking a picture of their favorite products. We’d like to show you some of the incoming photos we’ve received today (all of them recognized correctly btw.).
The campaign is run via MMS and email channels and multilingual in French, German and Italian.
Together with Sony Computer Entertainment and communication design specialists face we launched an interactive ad campaign promoting the science fiction first-person shooter game Killzone 2 for PS3.
People can win a PS3 by snapping a picture of the fighter featured on the ad below with the camera of the mobile phone and send it to kooaba via MMS (to 5555 Swisscom and Sunrise, and 079 394 57 00 Orange) to find out who Helghan belongs to. Once the image is recognized by kooaba, the participant enters a sweepstake to win a brand new PS3! They’re not only getting back a confirmation of participation but also a link to a mobile optimized trailer of the game.
Please have a look at the “non mobile optimized” version of the trailer.
dotMobi has just launched Instant Mobilizer. It’s a great tool to get small businesses up-and-running on the mobile Internet. Instant Mobilizer automatically converts websites to a mobile-friendly format. No development effort, hosting or site maintenance needed.
Please vote for us in this competition. In cooperation with ADC*E, the Art Directors Club of Europe, XIPAX is initiating a worldwide creative competition to be operated exclusively online.
The XIPAX community will shortlist the top 10 ads via online voting. The winners will then be judged by a qualified panel of leading creative professionals: the board members of ADC*Europe from 18 countries.
We uploaded some of our work in the Mobile part of XIPAX. Feel free to vote for our campaigns (e.g. for O2, easyJet or Mentos). Thanks in advance for your support!
Opel Switzerland are raffling not less than 5′000 tickets for the 79th International Motor Show in Geneva with their first interactive print campaign. Have a look at one of the ads:
To win one of the much sought-after tickets, take a picture of the new Opel Insignia in the ad with your mobile phone and send it via MMS to a shortcode. After the image has been recognized by kooaba’s mobile image recognition service, you will receive a code via SMS which can be entered on DiscoverOpel.ch to see if you’re one of the lucky winners.
Now, Heineken is using mobile image recognition for their current cross-media X-Mas Special. The landing page shows three gifts wrapped in Heineken branded wrapping paper (see image above). Visitors can discover and win the content of each of these Christmas gifts in an interactive manner. Visitors are invited to choose one of the gifts by taking a picture of it with the camera of their mobile phone and send it via MMS to kooaba (also a screenshot sent via email works). Once the picture is recognized, the participants instantly get a photo of the content and can even win it.
We can’t tell you about the cool content of the gifts, but we’re sure that the one in the middle is quite useful for New Year’s Eve! Chose your price now!
Chose your price now!