kooaba offers an advanced and web based campaign management platform designed for advertisers and publishers who wish to manage their own interactive campaigns.
A dashboard for your campaigns
The dashboard offers an overview of the items in your account. An item is anything that can be recognized by our system, e.g. print campaigns, billboards, or product packaging. Each item is covered by one or multiple reference images, which you can upload. Besides the reference images, the dashboard provides information on all recent account activity, e.g. recent user requests, your assets etc. From here, you can also start new campaigns.
Easy upload of new campaigns
Starting a new campaign consists of two simple steps: choosing a name and uploading an image. Our system supports all common image file types (jpeg, png). Each campaign can have multiple images assigned, if required.
Define and manage responses
Your campaign should return a video to the user? It should respond with a SMS or MMS? You want a special mobile webpage for the iPhone? With links to your products or further information?
Our campaign manager allows you to do all this with an intuitive interface and a few clicks.
Track campaign success live
Our detailed statistics allow you to track the success of your campaigns in real time. You can see incoming query images and get campaign statistics. Queries from GPS-equipped client devices can even be plotted on a map! These features allow novel, detailed statistics about user behaviour and the response to your campaigns.
