One of the most popular Swiss TV news shows reported on kooaba yesterday. The focus this time was on our cooperation with comparis to offer a mobile price comparison service based on our recognition technology. Details on this will follow, in the meantime enjoy the video of our appearance on the show (in German):
Get a free digital song with Mazda’s interactive print ad
June 3rd, 2009 by Marc
Mazda uses kooaba’s innovative Point - Snap - Find solution to make the print ad of their new car model Mazda 2 interactive. Readers are invited to snap a picture of the ad with their mobile phone and send it to kooaba via MMS. Once the image is recognized, readers get rewarded with a free download code for Noisettes‘ hit single “Don’t Upset The Rhythm“. There is even more: Besides being able to order additional information about the new model and register for a test drive, participants can win a trip to the Noisettes concert in Berlin - flight and hotel included. All they have to do is enter the received code on Mazda’s landing page. What are you waiting for?
Mazda 2
And last but not least check out Mazda 2’s current TV spot:
The Augmented Reality Hype Cycle
April 28th, 2009 by Marc
Mobile service architects from SPRXMobile recently posted a great overview of the levels of Augmented Reality. Definitely worth a read!
Image of the week
April 24th, 2009 by Marc
It’s time to show another example of challenging queries as they are recognized by our system - it’s time for the image of the week. This week featuring an example from a mobile marketing campaign we are currently running. Since XIPAX featured a kooaba project as Mobile Marketing campaign of the week in their newsletter, we decided to pick a snapshot from our interactive spring promotion with Selecta:
This photo was recently sent to us by one of the participants:
…and matched correctly to the reference image of Kägi-fret (a DELICIOUS wafer speciality covered with finest Swiss milk chocolate).
Selecta engages consumers in a new way
April 20th, 2009 by Marc
Today, we launched an interactive spring promotion for Selecta, Europe’s market leader in vending services. The promotion is featured at thousands of vending machines throughout Switzerland.
Users are asked to snap a picture of their favorite product using the camera of their mobile phone and send it to kooaba. Upon recognition of the product in the picture, participants will receive a confirmation message related to their favorite product. Participation is further sweetened with the possibility to win a brand new white Peugeot 207.
Besides driving sales, this campaign also let consumers engage intensely with Selecta’s offering and the offered brands by taking a picture of their favorite products. We’d like to show you some of the incoming photos we’ve received today (all of them recognized correctly btw.).
The campaign is run via MMS and email channels and multilingual in French, German and Italian.
XIPAX - Ads of the week
April 20th, 2009 by Marc
Just a quick note to let you know that our O2 Priority campaign got featured in today’s XIPAX - Ads of the week newsletter:
You can see all featured campaigns through all media groups here.
Image of the week
April 20th, 2009 by Marc
The image of this week illustrates a perfect use of kooaba to get movie information on the go: it seems like someone from Germany wanted to get additional information about “Radio Rock Revolution” on his iPhone before he decided to watch the movie in the cinema.
You can do it too. Just download kooaba Search for iPhone and snap a picture of the movie poster to get additional information about it. It’s fun!
Happy Easter from the kooaba team
April 9th, 2009 by Marc
The entire kooaba team wishes you a Happy Easter. Enjoy your holiday weekend!
Check out this really nice magic app for the Easter festival:
Image of the week
April 6th, 2009 by Marc
Our image of the week is coming from Portugal and features Indiana Jones and the Last Crusade. Like Steven Spielberg this is our favorite of the first three “Indiana Jones” films!
