NIVEA VISAGE YOUNG’s latest campaign realized by Streuplan and kooaba uses mobile object recognition in a very innovative way.
Via flyers - distributed through Chicorée stores - consumers are asked to go into their favorite retail store to find the new BYE-BYE SPOT! SOS STICK, take a picture of it and send it via their mobile phone to kooaba. All participants then enter a great competition where they can win a brand new MacBook, gift certificates as well as premium NIVEA product sets.
After the BYE-BYE SPOT! SOS STICK on the photo is recognized, the participants instantly get back a branded MMS which contains the confirmation of participation along with a digital coupon for a free Chicorée bag!
This campaign not only led to a high consumer involvement for NIVEA by actually taking a photo of their product but also brought participants directly to the point of sale.
Tags: campaign, competition
[...] for this, and the services are already growing quickly. A recent Kooaba campaign took the idea a step further. Attractive as these applications are, I think they’re mainly good to pay the bills and raise [...]