In cooperation with BMW we made parts of their new BMW Magazine interactive. This makes BMW the first German car manufacturer to use image recognition in their campaigns.
The campaign connects print and digital content by hyperlinking images of the BMW Concept 7 Series and the BMW X6 Active Hybrid using kooaba’s image recognition service. Readers simply snap a picture of the car of their choice in the magazine and send it to the short code 84000 (Germany only). As a response they get access to video clips and wallpapers of the car.
The BMW Magazine has a circulation of 550′000 copies.
Tags: ActiveHybrid, BMW, mobile recognition
