kooaba was featured very prominently on German TV channel 3sat. The title of the report: “pixels that hyperlink the world”, featuring kooaba, Microsoft, and Google. Nice!
Here is a handy video clip of the show (in German):
Archive for October, 2008
kooaba meets restorm
October 7th, 2008 by Till
Another episode of the series kooaba meets …. This time we met restorm+com. Restorm is a great social network with a focus on music. Go and check it out if you don’t know it yet. (Still only in German, but we heard rumors about an international version 
)
Here is a picture of our lunch:
From left to right: Philippe, Nico, Rona, Severin, Peter, Joachim, Till, Herbert, Jan.
First Swiss poster campaign to use image recognition technology
October 6th, 2008 by Marc
Swisslos is making its posters interactive in the Zurich metropolitan area and is raffling off 600 of the new horoscope lottery scratch tickets with a value of 40′000 Swiss francs via mobile phones!
A photo of the poster is the opportunity to win in the new drawing of the cantonal state lottery Swisslos. Just by taking a picture of the poster with the mobile camera and sending it by MMS to kooaba allows people to participate in the drawing of the new lottery scratch tickets of Swisslos. They will immediately receive a text message on their mobile at no charge, confirming participation.
Aside from recognizing the poster and sending the text message, we also provide a contest system. This means that each participant can only participate once in the contest and will receive a corresponding text message if he/she attempts to participate in the contest a second time.
Click and win a seaside trip
October 1st, 2008 by Marc
Perfetti van Melle has extended the ads for its chewing gum brand “Mentos Cube” with image recognition technology through kooaba with a mobile phone-based competition in various Swiss newspapers including “20 Minuten” and “Blick“.
With “Click and win a seaside trip”, owners of mobile phones with a camera can win a travel voucher over 5,000 Swiss Francs or overnight stays at the Sporthotel Cube Savognin in Grisons, Switzerland. It’s easy to participate: photograph the ad with the mobile phone’s camera and send the picture to kooaba by MMS or Email. Confirmation of participation is sent immediately by SMS to the mobile phone free of charge. All winners will be notified by phone at the end of the campaign.
Kooaba not only realizes the recognition of the ad motif for Mentos but also provides the entire competition systematics. All participants may take part in the competition as many times as they like, thus increasing their chances of winning.
