Archive for June, 2008

Swim for free with Vivao Sympany

June 24th, 2008 by Marc

kooaba helps teenagers to practice more sports and to find their way to the next public bath. kooaba is powering the new campaign “Swim for free” of Vivao Sympany, a dedicated, family-friendly insurance provider. Customers of Vivao Sympany with at least a Vivao standard insurance and under 25 years of age can enter 46 Swiss outdoor pools for free and practice swimming whenever they want.
The interested ones can find out about the location of these pools by taking a picture of the ad (see image above) and send it to our 5555 short code (Orange: 079 394 57 00). Instantly the user gets back a WAP-Push with a link to a mobile landing page where all the relevant information on the outdoor pools and lidos in the area are provided to the user. Additionally, the user has the possibility to win great prizes and recommend the campaign to friends by SMS. Actually, you should try it too!

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Posted in Mobile Marketing, kooaba | 1 Comment »

Mobile Visual Search for the iPhone!

June 9th, 2008 by Herbert

Fresh out of the kooaba labs: kooaba’s iPhone client!

It’s as easy to use as the iPhone itself: You see a movie poster you want to know more about (e.g. the feature Hancock): Just snap a picture using our new application and tap the search button. After the picture has been automatically sent and recognized you receive all relevant information about the movie such as the official trailer, reviews, information about the actors, or you can buy the soundtrack on the iTunes Wi-Fi Music Store. No typing of search strings needed, no extensive browsing, just snap a picture instead! There is no faster way for mobile phones to get relevant information about real-world objects.

Below, we show a short video, which gives you a first impression of how the final application will look like on the iPhone 3G. The software will be available as a free download in the coming weeks.

P.S. Receive the latest news about kooaba’s iPhone client: Subscribe to our newsletter.

Posted in Mobile Applications | 1 Comment »

Container 6 uses mobile image recognition

June 6th, 2008 by Marc

Orange and Sony Ericsson’s mobileAct winners Container 6 are offering their brand new single “Im Chino” for FREE. On top of that their fans have the opportunity to win great prices like a snowboard, mobile phones or streetwear. All they have to do is take a picture of their poster with their mobile phone and send the image to our short code. After that they get a link to their mobile website which has been created especially for this campaign. Try your luck now!

Posted in Mobile Marketing | No Comments »

kooaba featured in CashDaily special issue

June 5th, 2008 by Marc

Today Mediaxis opened their Media Space in Zürich-Schlieren, a futuristic showroom for communication platforms which is also open to external visitors. In co-operation with Cash they released a special issue of CashDaily which is fully dedicated to the changes in media landscape. And kooaba is part of it. Be sure to check out the livepaper or grab a hardcopy at their showroom. It contains lots of interesting articles and some nice multimedia features!

Posted in kooaba | No Comments »