Archive for April, 2008

kooaba selected as Red Herring 100 finalist

April 18th, 2008 by Herbert

kooaba is named a Finalist of Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

Red Herring’s lists of top private companies are an important part of the publication’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Red Herring’s editorial staff rigorously evaluated several hundred private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

More information about Red Herring is available on the Internet at www.redherring.com.

kooaba opens Germany representation

April 15th, 2008 by Till

As of April 2008 we are offering our products and services on the German market through a local representation.

We are especially thrilled welcome Heike Scholz aboard, who will be responsible for kooaba Germany. Heike is known across Europe as a mobile marketing specialist and author of the well-known weblog Mobile Zeitgeist.

In Germany kooaba’s MMS services can be accessed through the shortcode 84000.

If you want to get in touch with the German office you can use the following details:

T: +49(0)40/8197 1545
E: germany [at] kooaba.com

EMI distributes digital downloads with kooaba

April 7th, 2008 by Till

EMI music Switzerland has launched an series of interactive print ads powered by kooaba. The three ads (shown below) were published in the tabloid paper 20minutes across Switzerland.

Readers could access a song download page on their operators portal by taking a picture of the ad and sending it in by MMS to 5555. The download link sent back to the user selected both the appropriate operator portal and the correct language of the user’s device.

This series of campaigns combines the promotion and distribution of digital media in a unique and novel way, with benefits for all parties:

  • Readers benefit from the possibility to obtain the advertised song right in the moment they see the ad
  • EMI music has the unique possibility to combine promotion and distribution to mobile devices
  • 20minutes provides interactive ads, linking from the print publication directly to digital content

EMI 1

EMI 2

EMI 3

(these images are no more active in our database)