kooaba’s new advertising campaign with easyJet and Edipresse beats all records in terms of participation rates. The campaign presents itself as a hide-and-seek game. Five different pictographs (see images below) are hidden somewhere in the newspaper.

Each pictograph represents a European City. Readers have the chance to win a trip for two person to the indicated destination by taking a picture of the pictograph of their choice and send it via MMS to the short code 5555 (Orange: 079 394 57 00).

(these images are no more active in our database)