Readers of Switzerlands most popular tabloid, 20 minutes, have no the ability to interact with their newspaper. Using kooabas recognition service, readers can download MMS multimedia galleries for certain topics by taking a picture of the desired item and sending it by MMS to 20minutes. The response is a MMS slideshow including multiple additional pictures for the topic. The service currently runs daily in the edition of 20 minutes Romandie.

In September 2007 Edipresse launched an innovative campaign in cooperation with kooaba: readers of the tabloid le matin bleu could choose among three prices to win. Taking a picture of the desired price and sending it by MMS was sufficient to participate. Each user received a confirmation specific to the object they had chosen.

The campaign was a huge success, probably one of the most successful MMS campaigns in Switzerland ever.

(this image is no more active in our database)